4MP Merchandise
MERCHANDISING is an important tool in event, incentive, brand and personality marketing. Individual design, appropriate quality and products appropriate for a given topic, taking account of and visualizing appropriate CI guidelines, supporting, among other things, communication, and emphasizing the brand’s independence.
Since the beginning of the 1990s, merchandising as we know it today has evolved in the competitive sports world and in connection with companies or brands. A typical example of this is the development of the so-called MICHAEL SCHUMACHER CAP, which still counts quantitatively as one of the world’s strongest individual products and is based on a 4MP concept.
Our experience is based on among other things cooperation with well-known clients such as Heinz-Harald Frentzen (runner-up among FORMULA 1 pilots in 1997), Jan Ullrich (winner of the Tour de France), DEKRA/Michael Schumacher, etc.
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